Yahoo PayPal Checkout Growing Faster Than Expected

[mandy]

PayPal won't say how many consumers or merchants have signed up. But the turnout is better than expected, Tilenius says.

"We have seen great traction," she said. "We have signed up thousands of merchants."

Advertisers that sign up for Yahoo PayPal Checkout get a special label attached to their ads. According to Tilenius, merchants who have signed on to the Checkout service have reached more customers and improved sales.

"Our conversion rate through our Checkout service is 40% higher than the average conversion rate on the Web, so there is a very strong value proposition for those merchants," she said.

Google reports a similar increase for advertisers that use its Checkout service...

full article: http://money.cnn.com/news/newsfeeds/arti...973015.htm