Microsoft launches new Engagement ROI software to track online ad effectiveness

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Microsoft launches new Engagement ROI software to track online ad effectiveness

02-27-2008, 10:51 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Microsoft launches new Engagement ROI software to track online ad effectiveness

Quote:Microsoft announced a soft beta test for software that will potentially give companies a more comprehensive view of how users interact with advertisements. The Engagement ROI software was built to track whether branding messages convert potential customers into paying customers, in much the same manner traditional advertisers assemble a media plan for print and broadcast...

"Our Engagement Mapping approach conveys how each ad exposure -- whether display, rich media or search, seen multiple times on multiple sites and across many channels -- influenced an eventual purchase," said Brian McAndrews, senior vice president of the Advertiser & Publisher Solutions Division at Microsoft...

full article: http://ecommercetimes.com/story/New-MS-T...61844.html

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Microsoft adCenter releases new ad ranking algorithm	mandy	0	2,615	10-03-2007, 12:56 PM Last Post: mandy
	Microsoft's New adLabs Develops Video Hyperlink Ads	mandy	0	2,799	01-16-2006, 10:59 AM Last Post: mandy

Forum Jump:

Users browsing this thread: 1 Guest(s)