Facebook Marketing Mistakes

[mandy]

The casual person perusing social networking sites will frequently come across the littered remains of big brands that tried and failed to stage viral campaigns on the medium. The fact of the matter is that social networking is great, if it's done right. But when it's not, it tends to flop gracelessly. Go to Facebook and search the sponsored groups. These sponsored groups have their own customized navigation, look and feel, and they are often accompanied by a significant media buy to drive traffic to the page -- to the tune of six figures. That said, it is possible to set up group pages for free. Either way, the company posting its presence on the network is exposing itself to risk.

This article will explore a few common mistakes that brands have made and will offer some tips to consider in order to have better luck next time...

full article: http://imediaconnection.com/content/18612.asp