Amazon Best Practices for Selling Online

[mandy]

Amazon innovations include being the first and only major retailer to open product detail pages to 3rd party sellers and is extending its open approach to include fulfillment and to open back-end and commerce capabilities to sellers.

There are three major areas around Best Practices: Create quality listings to capture buyer interest; Amazon is different than on other ecommerce channels; Deliver world-class customer service.

Specific advice included: Use quality product images and detailed product information, and list everything you carry. Williams said offering 100 percent of your inventory items on Amazon.com makes a big difference to sales you can generate...

full article: http://www.auctionbytes.com/cab/abn/y08/m03/i05/s01