The Importance of Conversion Rates

[mandy]

...there are some best practices you can follow to maximize this metric.

    * Categorize products appropriately
    * Ensure titles and descriptions are accurate
    * Populate as many feed fields as possible
    * Submit clear and accurate images
    * Ensure your action URLs work, take the user to a page where the product in question can be easily located and that the price matches the price on the CSE
    * Complete the Merchant Information section in the account login area of all CSEs
    * Actively remove products that do not convert
    * Unless you have already done so, analyze and improve the landing pages on your site ...

full article: http://www.csestrategies.com/cse/2008/03...tance.html