SEO Tricks of the Trade

[mandy]

Step 4: Influence Anchor Text of Inbound Links to Your Site

The anchor text of inbound links is an important factor in the determination of which key phrase queries for which your site should rank. Anchor text is simply the actual words which make up the physical link to your site. The most famous example would be "Click Here."

It is doubtful that you want to rank for the phrase "Click Here." Therefore, you can influence the type of anchor text third-party sites use when linking to you. While you cannot ever maintain total control over what others do -- and this is a good thing, as varying anchor text links to a site is looked upon favorably by Google -- a good amount of control can be had via the inclusion of an "About the Author" section in each article you syndicate via the step 3 methods above.

At the end of each article, simply include a short -- one or two sentence --- About the Author attribution, that identifies you as the source of the article. In this section, include an anchor text link using important key phrases for which you want to appear...

full article: http://ecommercetimes.com/story/SEO-Tric...62100.html