Ecommerce Promotional Offers: rules for what to give away and how

[mandy]

For ecommerce websites, a sale is a desired outcome. However, in some cases, building a mailing list of interested prospects can also be very valuable. In this article, we'll discuss some of the principles for developing a compelling offer to get visitors to convert in a non-financial transaction.

Principles of an Effective Offer

There are two important elements in creating an effective promotional offer. It should:
1. Qualify the visitor.
2. Be delivered at low cost to the merchant...

full article: http://www.practicalecommerce.com/articl...Prospects/