Advertising On The Google Content Network

[mandy]

The most common mistake Google AdWords advertisers make is assuming that Google’s search network and Google’s content network are the same. In reality, the two are very different. Below is a checklist of how one should go about settings up a content network campaign.

Getting Started

A content network campaign should be set up separately from a search network campaign for a number of reasons:

You’ll be reaching your target audience at a different stage of the buying cycle...

full article: http://www.practicalecommerce.com/articl...t-Network/