Privacy: Pending Online Ad and Data Collection Legislation

[mandy]

A law pending in the New York State Assembly that would regulate the data-collection activities of online advertisers has drawn sharp attention from the largest Internet companies and concerned parties on both sides of the privacy debate.

Introduced by Richard Brodsky, a Democrat from the New York City suburb of Westchester, the Third-Party Internet Advertising Consumers' Bill of Rights would limit the information that online advertising companies can collect about consumers, and require sites to offer opt-out mechanisms for people who don't want their browsing histories tracked.

"This codifies the conflict between the economic model of the Internet and people with legitimate expectations of privacy," Brodsky told InternetNews.com....

full article: http://www.ecommerce-guide.com/news/news...hp/3737286