Coremetrics adds free e-commerce benchmark data

[mandy]

Suddenly, online retailers have free access to benchmark e-commerce data from two major industry players.

Web analytics vendor Coremetrics Inc. announced this week it would make available on its web site summary data—including typical conversion rates, average order values and sources of traffic and sales—from more than 300 U.S. online clients. That follows Google’s announcement last month that it would make benchmark data available to e-retailers that use its free Google Analytics technology...

full article: http://www.internetretailer.com/dailyNews.asp?id=26027

Coremetrics ecommerce benchmark data: http://www.coremetrics.com/solutions/benchmarking.php

Highlights:

Marketing Summary       
    Direct Load March February % Change

    Traffic % 47.89% 44.58% 7.42%
    Sales % 67.35% 72.16% -6.67%
    Conversion Rate 3.29% 2.96% 11.15%
       
    Natural Search March February % Change

    Traffic % 13.35% 16.07% -16.93%
    Sales % 7.83% 7.36% 6.39%
    Conversion Rate 1.66% 1.40% 18.57%
         
    Referrals March February % Change
 
    Traffic % 5.71% 5.66% 0.88%
    Sales % 1.97% 2.26% -12.83%
    Referral Conversion Rate 1.36% 1.65% -17.58%