Ecommerce: Using Relevant Pictures to Increase Conversion Rates

[mandy]

It’s been said that, amongst other things, pictures inspire emotion in viewers. For this reason, pictures are a marketing tool that online businesses shouldn’t treat lightly. After all, connecting with your buyers and prospects is exactly what you should be doing and using pictures is another way you can do it.

Choosing a picture that illustrates the benefits of using a product has proven advantageous by increasing conversion rates. Readers want things spelled out for them in the simplest terms possible. The same principle applies to pictures that accompany text. Moving products means conveying to the reader why they should buy your product. Much like crafting a benefit-heavy headline, you should choose a picture that clearly demonstrates a benefit to help sell your product- especially in markets where similar products abound. Select a clear, uncluttered picture that shows prospects how they’ll gain from purchasing your product and they’ll be sure to respond by buying it...

full article: http://www.invesp.com/blog/conversion-op...tures.html