Technorati Launches Blog Ad Network

[mandy]

Blog-focused advertising networks are all the rage right now, with both Federated Media and Glam pulling down big valuation financing rounds in the last few months based on very early growth metrics. Other startups, like Six Apart, have launched their own blog advertising networks as well.

As we predicted, Technorati now joins them with the launch of Technorati Media...

Technorati has explored selling ads for third party sites for some time, but this is the first time they’ve opened the service up to anyone. Unlike Glam and Federated Media, they will take all comers, and say they expect blogs, from the large players on down through the long tail, will find they do a better job monetizing sites than the current options...

full article: http://www.techcrunch.com/2008/06/17/tec...d-network/