12 Things to Consider When Buying Domain Names

[mandy]

Keyword research
If you are planning to buy a domain name – especially if it is in a market area you are new to – definitely take the time to do some keyword research to see what the most advantageous keywords are to have in your domain name. Check the keyword research section of my blog if this isn’t your strong suit and you need a primer.

Brandable
Does the name have brand appeal? You want people to not just remember the site, but to link to it to. And domain names that are brandable will do better. Think about it.. what is better, Google.com or Truly-The-Best-Search-Engine-Ever.com? Google has definite brand appeal - even if how they came up with the name was unusual… and shows that sometimes those spur of the moment domain name ideas that many of us come up with on a whim can really work out well in the end...

full article: http://www.jenniferslegg.com/2008/05/01/...main-name/