Google AdWords Faces UK Lawsuit Over Trademarked Keywords

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Google AdWords Faces UK Lawsuit Over Trademarked Keywords

05-04-2008, 10:21 AM,

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mandy Offline

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Google AdWords Faces UK Lawsuit Over Trademarked Keywords

Quote:Channel 4 News learns that Google could face a major legal action over plans to change the way it sell advertising.

Google is one of the world's largest sellers of advertising space. Every time we click on a sponsored link, the company that places it pays Google.

At the moment if we type a trademarked business name, for instance Auto Trader or Tesco, we get a results page which only shows that company's advertisement at the top.

With Google's new system - which already operates in America - a search under those same names will result in a whole list of adverts...

full article: http://www.channel4.com/news/articles/sc...le/2123347

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