Yahoo! Glue: How Blended Search Affects eCommerce

[mandy]

Where Google's Universal Search searches across Google's properties including image search, YouTube, and Google News, Yahoo! Glue looks beyond Yahoo! properties to pull results from YouTube, WebMD, HowStuffWorks, and (as mentioned) Google Blog Search. If Yahoo! Glue continues on this way, it will truly be wider blended search than Google’s current Universal Search. Of course, neither one is set in stone, and if Glue starts to unglue Google, they will surely imitate Glue’s better points.

How does this most directly affect ecommerce sites? In order to take advantage of these blended results, ecommerce companies should know that, to expand and augment their forms of online media, web pages alone don’t cut it anymore. Today’s Internet has advanced far beyond what it was when Google's then-brilliant, single-index PageRank search technology was invented. The web is no longer predominantly static, informational web pages with an occasional bit of audio, video and Flash thrown in for good measure. Instead, it is now a collection of web pages that primarily exist to support a bevy of services and applications...

full article: http://www.practicalecommerce.com/articl...eCommerce/

Yahoo! Glue: http://in.glue.yahoo.com/