Google adds merchandising features to its site search tool

[Kristijntje]

Retailers can specify which products appear first in a site search and which related products should be displayed. The updated Google product also permits users to refine searches by parameters the retailer sets, such as price, brand or style. And it costs as little as $100 per year. Google has given a new name to its site search tool and added features that give online retailers greater control over which products appear when customers search. What has not changed is the low price—the service starts at just $100 per year.

The search engine powerhouse called the service Google Custom Search Business Edition when it introduced it a year ago, a name that “didn’t resonate with the market,” concedes Nitin Mangtani, lead product manager for enterprise search at Google. The new name is more to the point: Google Site Search...

full article: http://www.internetretailer.com/dailyNews.asp?id=26707