Paid Search Success Secrets

[mandy]

“Consumers are getting more evolved in trying to refine their searches,” says Udayan Bose, founder and CEO of NetElixir, “and there are common tools e-retailers can use to capitalize on how consumers are searching.”

Bose says e-retailers can use web analytics to study phrases shoppers enter in site search to help determine the best phrases for paid search.

“Site search results can help e-retailers refine their multiple keyword paid search strategies to increase sales,” he says. The more words a searcher uses the more likely he is to convert, because more words means the searcher knows what he is looking for and is more likely to buy, he contends...

full article: http://www.internetretailer.com/article.asp?id=26560