SEO Impact of Ecommerce Pagination

[mandy]

Most online retailers use pagination in their product catalogs, and many don’t even understand the underlying effects of this feature. This topic is something that I’ve been performing quite a bit of research on over the past year and is near and dear to my heart. It’s a concern that not only spans SEO, but also Usability, so it is important to define a balance between those needs.

So What’s the Big Deal Anyways?

The issue is that pagination can introduce duplicate content issues on your website. The traditional eCommerce pagination engine divides your product listing up into x amount of pages dynamically, whereby each page has almost identical content, as well as identical title, and description tags. So pages 2, 3, 4, etc. all appear to be basically the same...

full article: http://www.blueacorn.com/blog/search-eng...agination/