Indie Music 2.0

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Indie Music 2.0

07-16-2008, 12:14 PM,

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mandy Offline

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Indie Music 2.0

Quote:The Web continues to play a central role in affecting radical, disruptive change in the music industry as musicians latch on to the latest Web 2.0 tools and bypass traditional producers and distributors. High Street music and video chains -- all the rage not that long ago -- seem to be closing outlets as quickly as they once opened them.

This technology-driven trend is also spawning a new breed of business development partners and market intermediaries: digital music distributors that leverage their technological expertise and "Net sense" to enable and facilitate musicians' desire to control content and deal directly with their fan base, not only to sell music to them, but also to allow them to participate in the creative process and financially as they try to reach larger audiences and build new markets.

"Getting the users involved is the No. 1 trend pretty much everywhere right now. SellaBand gets users to pay for bands studio time, Bootb.com allows people to contribute ideas for ad campaigns, Jpgmag.com is a user-generated photo magazine, etc., etc.,"...

full article: http://ecommercetimes.com/story/Music-20...63788.html

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