Has The Better Business Bureau Outlived Their Usefulness?

[mandy]

I came across a story posted at Search Engine Land pointing out that Google has an "unsatisfactory" record with The Better Business Bureau...

This got me thinking as to whether the BBB is still a useful resource in today's online world. Their mission is to be the leader in advancing "marketplace trust" which they accomplish by creating communities of trustworthy businesses, setting standards for marketplace trust, encouraging and supporting best practices, celebrating marketplace role models, and denouncing substandard marketplace behavior. Businesses have always been proud to display their BBB membership, which indicates they are "more trustworthy" than non BBB member companies.

Two things have me concerned however as to whether the BBB has outlived their usefulness, especially in the case of "online" businesses.

1. BBB Discriminates Against Online Business...

full article: http://www.searchengineguide.com/david-w...tlived.php