Should you use a top level navigation in your ecommerce site?

[mandy]

Most websites do not pay close attention to the design of their top navigation bar. Yet simple changes made on this location of the page can make huge differences in conversion optimization. Prior to going bankrupt, Tower reported that they were able to double their conversion rates by adding a new navigational feature to their site.

While there are no concrete rules on what elements you should include on your top bar, there are several elements you should consider.

Should you use a top level navigation in your ecommerce site?

6 of the top 10 e-retailers use the top navigation to funnel traffic to either

1. major product categories ...

full article: http://www.invesp.com/blog/conversion-op...ilers.html