The Difference Between Building Links and Attracting Links

[mandy]

...there’s a big difference between link building to content & content promotion that attracts links. Long term, promotion of content that attracts relevant links from those empowered to publish will win. The act of linking is performed, unsolicited, by individual publishers. There is no risk, no tricks or loopholes being exploited and links are contextually relevant.

The rub is, it requires content of value that others are keen on linking to and willing to share with others. Most web sites do not see themselves as content publishers.

The model for unsolicited link acquisition based on content is pretty basic:

Promotion > Awareness > Links > Direct Traffic & Search Engine Traffic...

full article: http://www.toprankblog.com/2008/08/link-...for-links/