Ecommerce Site Design: Essential Elements of Successful Category Pages

[mandy]

8 best practices in creating your category pages:

1. What is the purpose of your category page?

Determining the role of your category pages is the first step in creating good category pages. Start by asking what actions you want visitors to take on category page. You might want your visitors to do one of several things:

    * navigate to product pages
    * browse available products
    * compare products
    * add a product to shopping cart

Each of these actions will force a design decision on the category page.

2. What actions do visitors want to take on a category page?

It is not enough to think about what actions you want your visitors to take, you have to consider what actions a visitor expects to find on a category page....

full article: http://www.invesp.com/blog/conversion-op...pages.html