Why should you care about mobile search engine rankings?

[mandy]

Overview: dotMobi is rarely ideal for search engine optimization.

It splits traffic, links and the index size. You risk duplicate content and it can be confusing for users. dotMobis are not necessarily preferred for mobile search. There are no unique assets or features. There's a limited useful life for having two sites. You just don't need two.

Best Practices

    * Do a good job following traditional search engine optimization best practices: Follow blended search and local search best practices, too.
    * Mobile Search Engine Submission.
    * Mobile Research: Understanding of predictive text, transcoding analysis, emulation & testing, and traditional & mobile analytics.
    * W3C Mobile Compliance Standards: XHTML & Accessibility Standards. Use external style sheets.
    * Browser Detection or Self Selection.
...

full article: http://www.bruceclay.com/blog/archives/2...e_seo.html