Shopping Feed Optimization Tips

[mandy]

Here are 10 tips for getting more clicks from Shopping Engines like Price Grabber, Google Product, Nextag etc.

  1. Remove duplicate product descriptions.  Some engines will remove listings if you have duplicate product titles, descriptions or URL’s.  These should always be unique.
  2. If you offer a promotion like "Free Shipping", put it in the promotional message field.
  3. Fill in the keyword field for all items.  Make them different depending on the specific product.
  4. Write your product titles the way a user might search for the item.  It makes sense to have a field in your product database for Shopping Engine title because you will want something different than on your site...

full article: http://blog.sandiegomedia.com/blog/2008/...-tips.html

[jacky.souer]

there is a tool that optimizes feeds automatically and also lets you export them