Will Congress Ban Behavioral Marketing?

[mandy]

Congress has become increasingly interested in the privacy implications of behavioral marketing. This summer, the Senate has held hearings, and the House Committee on Energy and Commerce has followed the charge by seeking more information from Internet service providers (ISPs) and technology companies regarding their privacy policies and targeted advertising. These developments have led commentators to anticipate omnibus privacy legislation from Congress related to behavioral advertising in the short term.

Whether this will come to pass, or whether Congress will defer to the Federal Trade Commission's recommendation that privacy and advertising remain in the domain of self-regulation, is an issue that businesses should be following closely this fall. Below is a brief summary of Congressional activities on the subject of behavioral advertising this summer...

full article: http://ecommercetimes.com/story/ecommerce/64301.html