Using Out of Stock Item Notifications As A Customer Acquisition Tool

[mandy]

If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you've lost a chance to win that customer? If you set up your Web site right, you can offer to send an e-mail letting that customer know the item is back in stock—and build your database at the same time...

full article: http://multichannelmerchant.com/crosscha...ock-items/