LinkedIn to launch its own ad network

[mandy]

At a time when most social networks are still trying to figure out how to make money from advertising, one social network is bucking the trend. LinkedIn, the social network for business professionals, has so much demand from advertisers that it will be launching its own ad network on Monday. In conjunction with ad network Collective Media (which targets high-end media sites), LinkedIn will let other select sites target its users when they visit those partner sites.

Most social networks have a hard time selling ads at more than $1 CPMs (cost per thousand impressions), but LinkedIn’s rate card shows display ads starting at $30 CPMs and going up to $76.50...

full article: http://www.techcrunch.com/2008/09/14/lin...d-network/

[mandy]

more info:

LinkedIn has come up with a new approach to online advertising that targets business professionals by functional category. The system reveals no personally identifiable information, and users can opt out of participating if they want to. Those who choose to stay in it will see ads more relevant to their interests, says the company...

full article: http://ecommercetimes.com/story/LinkedIn...64506.html