How Ecommerce Businesses Are Using Amazon to Increase Their Exposure

[mandy]

The Advantages of Selling on Amazon
Improved Search Rankings for Your Products
One of the big benefits of selling on Amazon is better search rankings, at least for the products you are selling on Amazon.

"If you type purse hanger into Google, the very first result is one of our Zook Hook purse hangers on Amazon.com, [whereas] my Web site is somewhere between page one and page three," said Alexis Meisel, the founder of Zook Hooks Inc., which sells fun and stylish "quality" purse hangers, who is also an Amazon Pro Merchant. "We get nearly ten times as many visitors to our product pages on Amazon.com as we do on Zookhooks.com," she continued. "So search ranking is a key benefit of doing business with Amazon.com."

Safety and Security
"Amazon has been established for a long time, and because of the history and longevity of the brand, their shoppers feel a sense of safety and security," explained Pinny Gniwisch, the founder and executive vice president of marketing of the successful online jewelry and gem store Ice.com, which is an Amazon Platinum Merchant. "By leveraging that, customers who do not know the Ice.com brand can feel safe purchasing through Amazon. They also have great customer service." ...

full article: http://www.ecommerce-guide.com/solutions...hp/3771306