Top Site Design Tactics to Boost Online Ad Response Rates

[mandy]

SUMMARY: Different design tactics can boost the response rates to your online advertising. Results for the third chart in this four-part series focus on seven top design tactics.

We reported last week that low response rates for online ads don’t necessarily mean they aren’t working. Any number of clicks indicates that people are paying attention to your brand, so it’s important to maximize those clicks as much as possible.

Today’s chart, based on a MarketingSherpa survey, shows how seven design elements have an impact on the effectiveness of online advertising.

full article: http://www.marketingsherpa.com/article.php?ident=30840