Defensive Branding: 6 factors in maintaining your brand’s online credibility

[Kristijntje]

SUMMARY: Consumer discussions on the Web have a long shelf life – they’re not perishable like coffee-shop chats. That’s why it’s so important to keep online discussions about your brand as positive as possible.

An online brand expert talks about 6 factors in maintaining your brand’s online credibility -- the key driver to positive customer discussion. Includes tips for finding and responding to the good and the bad.
Social media is an echo chamber. Conversations about your brand repeat and spread farther than almost anywhere else. Keeping those conversations positive is vital to maintaining your brand’s credibility...

full article: http://www.marketingsherpa.com/article.php?ident=30850