Attracting Shoppers With Online Display Ads
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10-07-2008, 11:56 AM,
Post: #1
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Attracting Shoppers With Online Display Ads
Quote:Like CyberDefender, Bidz.com chose not to incorporate Flash animation, video or other rich media presentations in its display ads. Some experts believe this is a good tactic, saying many consumers are growing weary of disruptive or invasive ads. E-retailers should be cautious about making their ads distracting, says John McAteer, retail industry director at Google Inc. full article: http://www.internetretailer.com/article.asp?id=27943 |
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