The Ecommerce Landscape From The Bottom Up

[mandy]

Marketing Channels – Merchants should start with Search Engine Optimization (SEO) and the Pay Per Click (PPC) engines, collectively known as SEM (Search Engine Marketing). From there, email, affiliates, marketplaces (eBay, Amazon, Overstock) and shopping engines can be extremely effective. [Note that marketplaces and shopping engines are looking more alike every day.] If SEM is the platinum standard for online marketing channels (people start their shopping on the search engines), email marketing to an in-house list is the gold standard.

The reason the shopping engines have become such a valuable marketing channel for retailers is that they are some of the best online marketers...

full article: http://comparisonengines.com/2008/10/06/...landscape/