Google Patent : Organic Results Ranked by User Profiling

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Google Patent : Organic Results Ranked by User Profiling

11-07-2005, 09:48 AM,

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mandy Offline

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Google Patent : Organic Results Ranked by User Profiling

Quote:Google has filed for an organic search patent, termed Personalization of placed content ordering in search results, to serve organic search results based on user profiles. Google has also applied for a similar behavioral targeting patent for its advertising network, but this seems to be a first from Google with plans to integrate user profiling into natural search ranking.

The patent, Personalization of placed content ordering in search results, is pretty detailed and deep. I suggest running over it a couple of times, printing it out and breaking out the highlite marker from college because there is a lot to it and a handfull of clues as to the future of Google and its ranking system.

full article: http://www.searchenginejournal.com/index.php?p=2448

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