Google Patent : Organic Results Ranked by User Profiling

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Google Patent : Organic Results Ranked by User Profiling

11-07-2005, 09:48 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Google Patent : Organic Results Ranked by User Profiling

Quote:Google has filed for an organic search patent, termed Personalization of placed content ordering in search results, to serve organic search results based on user profiles. Google has also applied for a similar behavioral targeting patent for its advertising network, but this seems to be a first from Google with plans to integrate user profiling into natural search ranking.

The patent, Personalization of placed content ordering in search results, is pretty detailed and deep. I suggest running over it a couple of times, printing it out and breaking out the highlite marker from college because there is a lot to it and a handfull of clues as to the future of Google and its ranking system.

full article: http://www.searchenginejournal.com/index.php?p=2448

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Google Testing Additional Search Box Within Search Results	mandy	4	4,007	05-21-2008, 11:32 AM Last Post: mandy
	Google's Outdated User Interface	mandy	4	3,089	03-21-2008, 04:57 PM Last Post: BellisimaJ.
	Google Testing User-Voted Search Results	Kristijntje	0	2,057	11-30-2007, 01:19 PM Last Post: Kristijntje
	Google Assigns Dollar Value to Organic Search Results	mandy	0	1,902	11-04-2007, 10:28 AM Last Post: mandy
	Google to add Video Ads to Search Results	mandy	1	2,251	09-10-2007, 06:44 PM Last Post: regic
	Google Eliminates "Supplemental Results" Label From Search Results	mandy	0	1,846	08-01-2007, 10:40 AM Last Post: mandy
	Google's User Search History Retention May Be Breaking EU Privacy Laws	mandy	0	1,913	05-27-2007, 08:47 AM Last Post: mandy
	How an ecommerce retailer boosted Google organic search rankings	mandy	0	1,846	05-04-2007, 10:15 AM Last Post: mandy
	Google Receives Patent for Search Results Page Design	mandy	0	2,001	12-14-2006, 12:25 PM Last Post: mandy
	Google launches User Created Custom Search Engines	mandy	0	2,001	10-24-2006, 11:25 AM Last Post: mandy

Forum Jump:

Users browsing this thread: 1 Guest(s)