8 Ways to Use YouTube to Market Your Small Business

[mandy]

In an excerpt from his book, Miller recommends eight ways to market your businesses on YouTube:

1. YouTube for Brand Awareness
Instead of focusing on individual products or services, use a video to push your company's brand, just the way you would with a traditional television ad. According to a Millward Brown study, online videos are better at imparting brand awareness than are traditional TV ads [generating] 82 percent brand awareness and 77 percent product recall versus just 54 percent brand awareness and 18 percent product recall for similar TV ads. Experts agree this is because online viewers are more engaged than television viewers.

2. YouTube for Product Advertising
If you can use YouTube to push an overall brand, you can use it to push individual products, too. This requires a direct approach while keeping the video informative, educational or entertaining. Include lots of close-up product shots and link back to your own Web site where more product information is available.

3. YouTube for Retail Promotion...

full article: http://www.ecommerce-guide.com/news/tren...hp/3777271

[jezebel]

I can name 8 ways an amateur with a video camera could damage their business by using YouTube.  ;D

[regic]

[quote author=jezebel link=topic=18563.msg72928#msg72928 date=1224019737]
I can name 8 ways an amateur with a video camera could damage their business by using YouTube.  ;D
[/quote]
A bad amateurish video will probably hurt your business's reputation more than it will help.