Handling Attributes in Ecommerce Product Search

[mandy]

One of the most important aspects of an ecommerce Web site is its product search. How your search results page is designed, and what it offers, are very important in terms of providing the results customers want. And as customers continue to expect more personalized results, they will create product searches that are increasingly narrow. It is important when listing your product offerings to include specific descriptions of color, size, material and brand. This way, when your customers search for specific results on your ecommerce Web site, they will be able to find what they are looking for without wading through page after page of results...

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