Non-branded Internet searches often lead to delayed purchases

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Non-branded Internet searches often lead to delayed purchases

10-22-2008, 10:41 AM,

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mandy Offline

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Non-branded Internet searches often lead to delayed purchases

Quote: Non-branded Internet searches often lead to delayed purchases, study says

Only 30% of purchases driven by non-branded Internet searches occur within the same online session when consumers conduct an initial search, according to a study by researchers Compete Inc...

The study, which was commissioned by search engine Google Inc., also found that 37% of online consumers were most likely to use only non-branded keywords in searches leading up to purchases...

full article: http://www.internetretailer.com/dailyNews.asp?id=28133

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