Cross Selling Strategies and SEO

[mandy]

How does cross-selling apply to search engine optimization (SEO)? The answer lies in facilitating the discovery of complementary, new and bundled products for both customers and search robots.

Keyword themes and product bundles

Bundling can both cross-sell multiple products and, in some cases, even create a semantic relationship in search engines to other products. A common cross-selling technique is to bundle several related products together and then drop the price below what the total would be if purchased separately. The customer sees enhanced value and gets introduced to other products he or she may have otherwise not purchased, all while raising the average order.

Performing a simple tilde search will illustrate this point. If you want to search not only for your search term but also for its synonyms (as Google sees it), place the tilde sign (“~”) immediately in front of your search term...

full article: http://multichannelmerchant.com/ecommerc...trategies/