Overcoming The Seven Deadly Consumer Biases

[mandy]

All humans are subject to bias, and when that bias influences online purchasing decisions, it can impact business. How can you mitigate the effects of people's biases on your livelihood? Scott Brave, founder of Baynote, has some suggestions...

More is better, right? Wrong. In The Paradox of Choice: Why More is Less, Barry Schwartz explains how too many options actually cause more psychological distress than good. And nowhere is the overabundance of choice more prevalent than the Internet, where any given Web site can present us with an overwhelming number of alternatives at once.

The solution is not carrying fewer products or content. One of the beauties of the online world is that there's something for everyone. As Chris Anderson explains in his popular book, "You can find everything out here in the Long Tail." It is within this plethora of options where the content and products that truly meet people's needs are found, and where companies ultimately make more money...

full article: http://ecommercetimes.com/story/The-Seve...65089.html