Best Practices for Welcome Emails

[mandy]

f you’re a marketer, you’ve probably heard the common dating analogy about asking your prospects to marry you on the first date. While this is most commonly heard in B2B and markets with longer sales cycles, the basic principle holds true for consumer marketing. In the competitive world of email marketing and a tight economy, forging a long-term relationship with your subscribers is more crucial than ever.  Think of your welcome message as a first date — are you creating a good first impression that leaves them wanting more, or are you the blind date from hell?

Here are four tenets of a good welcome message...

full article: http://blog.bronto.com/2008/11/12/4-tene...cond-date/