Building Critical Mass for RSS Advertising

[mandy]

Feed management firm FeedBurner is expected to take the wraps off a new RSS ad network today, which it's been quietly testing for around nine months.

Separately, Feedster, which operates its own RSS ad network, is to announce a self-service capability which will allow more publishers to join.

Ads are being sold on a CPM basis, with pricing between $4 to $7 per-thousand impressions. Initially, creative will be limited to four lines of text of around 190 characters. But the company says it's considering allowing graphic ads eventually.

full article: http://www.clickz.com/news/article.php/3561976

[jezebel]

Ads are being sold on a CPM basis, with pricing between $4 to $7 per-thousand impressions

I prefer CPM  :