Optimizing Your Site For People With Short Attention Spans

[Kristijntje]

Many distractions, such as calls from customers or bosses can’t be prevented, but some are within our control, such as:

    * Ads on your website. If you’re currently using ads to supplement your income on a e-commerce site, seriously consider the professionalism and effectiveness of this tactic, as ads offer one more needless distraction.
    * Cluttered checkout. This could include not removing navigation during the checkout process, or showing too many upsells/crossells too late in the checkout process.
    * Make Your Site Design Good, but Not Too Good. Web design can be a double-edged sword. Professional, attractive, and usable design will put the focus where it belongs, on the products. On the other hand, overly animated or creative design can be a distraction, focusing too much attention on the website rather than what’s being sold...

full article: http://www.palmerwebmarketing.com/blog/o...ion-spans/