Ecommerce Web Site Design: new ways to design features and functions

[mandy]

In the early days of web retailing, a flashy design that showcased a merchant’s brand may have been enough to pique an online shopper’s interest. But these days, as web merchants of all sizes deal with the bad economy and a sharp drop in consumer spending, more retailers are looking harder at their design plans and figuring out better ways to drive traffic and generate sales.

To improve their designs, merchants are sifting through myriad information, including traffic logs, web analytics reports, customer service tapes, surveys and other data that help them better understand web site traffic patterns and buyer behavior. Retailers are then using the data to create effective designs that make it interesting and easier for customers to shop and complete their online purchase.

“A great design starts with a thorough understanding of what the customer wants, and the retailers that focus on the end user will be the ones getting the most new and repeat business,” ...

full article: http://www.internetretailer.com/article.asp?id=28883