Shoppers Who Use A Mobile Phone In A Store Are More Likely To Buy

[mandy]

29% of U.S. consumers have used a mobile phone while shopping in a retail store, new research shows. And shoppers who use a mobile phone in a store are 6% more likely than those who have not to buy something in the store..

Of consumers who have used a mobile phone in a store, 72% have called someone about a product they might purchase, 40% have sent a picture of a product they might purchase, 24% have used an m-commerce site or application to compare prices, and 15% have used an m-commerce site or program to look up product reviews...

full article: http://www.internetretailer.com/dailyNews.asp?id=29103