Ecommerce: 6 Ideas For Filtered Navigation

[Kristijntje]

Whether your customers are hunters (looking for something very specific), browsers (just poking around your site) or “howsers” (hunting for something but must browse to find the right product) — filtered navigation can be very useful to your site visitors. Filtered navigation:
 

• Helps hunters use navigation menus to locate a product rather than rely on search
  
• Gives browsers an idea of what you carry
  
• Helps howsers understand a product’s important attributes or uses
  

There are infinite ways to present filtered navigation and they are often product-specific. You’ll find different filter options in the Cell Phones and Service category than the Home Audio categories of Amazon.com, for example. The following are examples of filtered navigation (also called faceted navigation) that I found interesting:...

full article: http://www.getelastic.com/creative-filtered-navigation/