LiveDeal.com Adds New Advertising Program for Targeted Local Marketing

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LiveDeal.com Adds New Advertising Program for Targeted Local Marketing

01-15-2006, 09:39 AM, (This post was last modified: 01-15-2006, 09:44 AM by mandy.)

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mandy Offline

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LiveDeal.com Adds New Advertising Program for Targeted Local Marketing

Quote:LiveDeal.com ...today unveiled its new, targeted local advertising program that enables national advertisers to place ads directed at local users. The new advertising program, called LiveDeal AdTarget, leverages LiveDeal's powerful local advertising platform to connect marketers with relevant members of LiveDeal's rapidly growing community of more than one million users in cities and towns across the U.S.

..."With our sophisticated search technologies, LiveDeal.com can pinpoint exactly who advertisers need to reach. Advertisements can be targeted to specific audiences by geographies, zip codes, cities, search keywords, IP addresses, operating systems and company names."

Advertisers can choose from a variety of placement opportunities throughout the LiveDeal.com site including the LiveDeal home page; category pages such as autos, pets and furniture; as well as item detail pages...

full press release: http://biz.yahoo.com/prnews/060111/new013.html?.v=41

LiveDeal's management includes a pair of former top eBay executives: the former Director of Product Development at eBay and the founder of eBay's search team.

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