What MySpace Means for Marketers

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

What MySpace Means for Marketers

11-22-2005, 11:15 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

What MySpace Means for Marketers

Quote:Rupert Murdoch was quoted last week in "The Hollywood Reporter" as saying "In a sense, we say we've got 30 million portals." If you've spent any time playing around with News Corp.'s MySpace social networking site, you know the remark is accurate.

A shoddy palace of amateur content, the site is built entirely on personality and personalization. Buttons, MP3s and viral videos are easily cut and pasted from profile to profile and wrapped around a CGM core of photos, blogs and music.

It's vast and growing fast, boasting 37 million registered users and ranking third in pageviews among all domains...

As you can imagine, many marketers have stepped up to try and harness this tangle of human relationships for the purposes of brand building and lead generation. They're mostly in the entertainment vertical, but other sectors abound: book publishers, automakers, cause marketers, even CPGs...

full article: http://www.clickz.com/features/article.php/3565776

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	MySpace Viral Marketing Tactics	Kristijntje	2	4,018	11-28-2012, 02:02 PM Last Post: gashmaster
	Oodle to Power Relaunched MySpace Classifieds	mandy	1	3,068	07-10-2010, 09:40 AM Last Post: arjem06
	Prosecuters Using MySpace Photos to Convict Boinktards	mandy	0	2,552	07-22-2008, 09:58 AM Last Post: mandy
	MySpace awarded $234 million after suing spammers under CAN-SPAM laws	mandy	0	2,246	05-14-2008, 10:32 AM Last Post: mandy
	MySpace Profiles to Be Portable to eBay, Yahoo, Twitter, Photobucket	mandy	0	2,659	05-09-2008, 11:10 AM Last Post: mandy
	Hackers targeting MySpace and Facebook	mandy	0	2,460	03-05-2008, 01:15 PM Last Post: mandy
	MySpace Opens Its Doors To Retailers	Kristijntje	0	2,326	02-09-2008, 03:40 PM Last Post: Kristijntje
	MySpace to Launch Self-Serve Ad Marketplace for Small Businesses	mandy	0	2,189	11-05-2007, 09:31 AM Last Post: mandy
	MySpace and Skype to Announce Partnership	mandy	0	2,313	10-17-2007, 12:04 PM Last Post: mandy
	MySpace for Dummies	FiberGuy	1	2,452	10-13-2007, 07:35 PM Last Post: BellisimaJ.

Forum Jump:

Users browsing this thread: 1 Guest(s)