Yahoo: From Dot-Com Survivor to Web 2.0 Powerhouse

[mandy]

While Google and Microsoft dominate the headlines, Yahoo has quietly embraced new technologies to emerge as a legitimate big player in the Web 2.0 sphere.

Through a series of clever acquisitions and in-house creations, Yahoo Inc. has transformed itself from a dot-com survivor into a Web 2.0 powerhouse driven by blogs, podcasts and other forms of user-generated social media.

The 10-year-old company is staying true to its search engine roots, but with the aggressive embrace of new technologies—from RSS (Really Simple Syndication) to contextual tagging—Yahoo has created a niche for itself in the world of external content aggregation....

full article: http://www.eweek.com/article2/0,1895,1891896,00.asp