Overstock rings up a new wireless commerce strategy with Mobile O

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Overstock rings up a new wireless commerce strategy with Mobile O

12-02-2005, 01:24 PM,

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mandy Offline

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Overstock rings up a new wireless commerce strategy with Mobile O

Quote: Overstock.com is expanding its wireless commerce program with a new initiative called Mobile O.

Mobile O, which is being designed, developed and deployed by mRocket Inc., a mobile commerce development company, lets customers of Verizon Wireless, one of the nation`s biggest wireless service providers, browse and shop the entire Overstock.com inventory

Wireless customers who shop online at Overstock.com and complete a purchase will be doing so over a secure connection that encrypts all transactions with SSL technology, the company say

full article: http://www.internetretailer.com/dailyNews.asp?id=16791

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