The MySpace Generation They live online. They buy online. Their power is growing

[mandy]

You have just entered the world of what you might call Generation @. Being online, being a Buzzer, is a way of life for Adams and 3,000-odd Dallas-area youth, just as it is for millions of young Americans across the country. And increasingly, social networks are their medium.

Preeminent among these virtual hangouts is MySpace.com, whose membership has nearly quadrupled since January alone, to 40 million members...

Although networks are still in their infancy, experts think they're already creating new forms of social behavior that blur the distinctions between online and real-world interactions...

full article: http://www.businessweek.com/magazine/con...tm?chan=tc

related topic: What MySpace Means For Marketers http://community.tuliptools.com/index.ph...383.0.html